BRAND STRATEGY GROUP
A STRONG BRAND IS MORE THAN A LOGO AND A TAGLINE.
WE BUILD BRANDS THAT PEOPLE WANT TO HEAR MORE ABOUT.
FOUNDER: SHAY GIPSON
Shay Gipson | Founder, The ASG Group
Shay is a visionary leader and brand strategist with over 20 years of experience in the fashion and retail industries. She has held key roles at iconic brands like Ralph Lauren, Nordstrom, and Michael Kors, where she honed her expertise in brand positioning, digital marketing, strategic partnerships, and business development.
As the founder of The ASG Group, a boutique lifestyle branding and marketing agency, Shay takes a 360-degree approach to identifying, enhancing, and cultivating brand DNA. Her ability to merge creative storytelling with data-driven strategy has helped both emerging startups and established companies expand their market share, deepen customer engagement, and drive sustainable growth.
Shay is known for her exceptional talent in forging meaningful partnerships that unlock new revenue opportunities and extend brand reach. With a keen understanding of market trends, consumer behavior, and omnichannel marketing, she works closely with clients to develop tailored strategies that align with their unique vision and business goals.
Based in NYC with a global client roster, The ASG Group specializes in digital marketing, communications, and go-to-market strategies. Under Shay’s leadership, the agency has become a trusted partner for brands navigating the ever-evolving retail landscape. Whether through strategic brand collaborations, customer-centric marketing initiatives, or innovative digital solutions, Shay remains committed to pushing brands forward and driving impactful results.
