Gold Meets Golden is a star-studded annual event bringing together Hollywood entertainers and professional and Olympic athletes to support sports-related causes. Angel City Sports is the current charity benefactor.
In her first year as leading the Brand Partnerships (Volunteer) for the 7th Annual fundraiser, Shay was able to secure multi-category brands to take part in the highly anticipated celebrity, and the athlete attended the event. It was benefiting charity for disabled children, Angel City Sports.
Coca- Cola returned as the lead sponsor, along with 20+ participates, making the gift bag valued at over 10K! It was better than the Gold Globes gift bag, so we hear. ;)
Here is a selection of key partnerships and brand activations secured by Shay:
FASHWIRE- first EVER Olympian fashion show MC’d by actor Taron Egerton.
BMW- We wrapped their car in GOLD!
TONAL- fastest-growing in-home gym brands to do a large activation.
Uniqlo- donated gold puffer jackets
Golden Door Spa- donated 5-day package plus skincare kit
And more….
Other categories included:
Food and Beverage: Coca-Cola and Sprinkles and more
Hair, Skincare: Ghost Democracy and Paul Mitchell, Goli,
Urth CBD skincare products
Wine and Spirits: Herradura Tequila and La Grand Courtage
Floral: J’adore Fluer