French Luxury Accessory Brand
Shay served as a Fractional Global Brand VP
Directed brand market positioning, new product launch strategy, ecomm and social branding and messaging, wholesale and retail strategy for new markets, partnerships.
Shay brought their biggest marketing opportunity to them by way of a sponsorship to dress Halle Berry as she ran the 2024 Paris Olympics torch relay in Cannes, France in Daniel Essa Sneakers. This opportunity landed DE on the world stage with press in US Weekly and Footwear News.